NickMom, What Are They Thinking?
Nick Jr. is a pay-TV network with programming developed for 2-6 year olds. Nick Jr.’s website claims that the programming is a “safe, educational place” showing “curriculum-rich preschool shows [kids] love.” Ironically, every night the channel’s demographic of toddlers and kindergarten children are provided programming containing explicit profanity, references to sex, genitalia, and breasts, and demeaning and cynical attacks on children and families.
As Christopher Gildemeister wrote for the Parent Television Council, "The attitude propagated by NickMom can be seen in the network’s own promos, aired during commercial breaks and between programs. Typical promos include:
A teenage girl shows her mother how to use Facebook. While her mother talks on the phone, the girl posts an image of the mother flashing her breasts at a Mardi Gras celebration. The post receives dozens of “likes,” as the girl smirks – thus sending the message that sexting is fun and makes one popular.
Two mothers talk. One says, “Someday, you’re gonna have sex again. And it’ll be with someone you really like. Or maybe not!”
On-screen text displays “The First 3 Thoughts That Go Through Your Mind When The Principal Calls”: “If I leave now, I can be in Tijuana by nightfall,” “How much is that military school exactly?”, and “SH*T! SH*T! SH*T!”
A rapid-fire sequence of alternating images is shown: a close-up is shown of a woman’s cleavage, and the image is then “flipped” upside down to become a baby’s rear end; in another “flip,” the word “boob” becomes “poop”; and a baby bottle filled with milk is replaced with a glass of wine."
The most disturbing messages, in Familius' opinion, are the incessant references about how having children leads one to drink and that family life ruins a parent's life. The viewing community has posted many comments including:
“I put Nick Jr. on for my kids at 7 p.m. while my husband and I did the dishes. My kids were exposed to vagina jokes, penis jokes and female orgasm jokes. One joke I heard had to do with a woman shoving her kids up their grandmother’s vagina. And this channel was created for kids??”
“I am infuriated that Hollywood keeps pushing the concept that parents have to get drunk because they regret having children. I do not want my children thinking I don’t love them and need to drink alcohol after dealing with them. The statements, crudeness, and downright nasty talk of the women on NickMom sickens me. Why spend all day airing shows teaching children how great it is to love, share, be kind, and be a family....and then tell kids their parents don't even like them?”
“I just want to thank NickMom for showing my 2½ year-old son a woman stripping with her shirt off. I had changed the channel to what I THOUGHT was safe programming for him. I didn't wait for the channel to come up…only to walk back into the room moments later to the horror that was on TV.”
What's the point? While perhaps some mothers and fathers have found the stress of family life significant and challenging, media messages that suggest threatening children is appropriate, sexual promiscuity is acceptable, and drinking heavily is the natural result of having children, is a message that is unequivocally wrong.
Familius contends that happiness is found in family life where the family nurtures respect, love, forgiveness, education, and wholesome recreational activities. The power of each family is within itself to accept the mainstream point of view of what is natural and acceptable or to opt out and confidently provide an environment that raises a family to be respectful, polite, moral and civilized members of society.
To read the entire PTC article go to http://www.parentstv.org/PTC/publications/TVTrends/2012/1012.asp.